Analysis of Barthes Toys Essay Example

Analysis of Barthes Toys Paper In his essay, â€Å"Toys†, Roland Barthes is trying to inform the reader about the influence of French toys on children and how those toys have lost their creative side as more toys were produced to mimic the adult life. All the traits that French people acquire are created by the society and those particular traits are socialized into the toy that is being produced. Barthes states in his essay that The fact that French toys literally prefigure the world of adult functions obviously cannot but prepare the child to accept them all, by constructing for him, even before he can think about it (35). By handing a toy to a child, parents send them a message and that message is to accept this toy and let it shape their life since they can’t use their imaginations to create something else. Barthes succeeds in his writing because he gives examples of toys that prefigure the adult world in France and toys that used to spark creativity in kids before so he does succeed in explaining the influence of French toys on children. A toy that supports Barthes’ conclusions about French toys is a small kitchen set which is created to prove to the girls that their role in the society is to cook in the house and be a stay at home mom or wife. An American toy that provides a counter-example to Barthes’ conclusions could be a teddy bear since this plush toy does not mimic the adult world in any manner nor does it prepare a child for rules in society. We will write a custom essay sample on Analysis of Barthes Toys specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Analysis of Barthes Toys specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Analysis of Barthes Toys specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Ronald Barthes is not fair in his conclusions due to the fact that he is generalizing that all French people provide toys in order to prepare their children for future roles in society. Barthes generalizes by saying that â€Å"all the toys one commonly sees are essentially a microcosm of the adult world† (34). Barthes classifies all toys into the same category which are toys that imitate the adult world but I’m sure that there are French children who get toys that let them express their creativity. Not all toys are made to mimic the adult world so Barthes is being unfair in his conclusions. Barthes’ conclusions don’t hold true in the United States for the simple fact that all the toys that are sold here don’t mimic the adult world. Toys such as building bricks or coloring books leave most of the imagination to children so they are not meant to make the kids act like adults who take on specific roles in the society. United States does have toys that represent different roles in the society but those are not the only toys that are being sold here and that’s why Barthes’ conclusions do not hold true in the United States.

Biography of Juan Ponce de León, Conquistador

Biography of Juan Ponce de Leà ³n, Conquistador Juan Ponce de Leà ³n (1460 or 1474–1521) was a Spanish conquistador and explorer who was most active in the Caribbean in the early part of the 16th century. His name is usually associated with the exploration of Puerto Rico and Florida, where, according to popular legend, he searched for the legendary Fountain of Youth. He was wounded in an Indian attack in Florida in 1521 and died in Cuba shortly thereafter. Fast Facts: Juan Ponce de Leà ³n Known For: Exploring the Caribbean and discovering FloridaBorn: 1460 or 1474 in Santervs de Campos, SpainDied: July 1521 in Havana, CubaSpouse: LenoraChildren: Juana, Isabel, Maria, Luis (some sources say three children) Early Life and Arrival in America Ponce de Leà ³n was born in the Spanish village of Santervs de Campos in the current-day province of Valladolid. Historical sources generally agree that he had several blood ties to an influential aristocracy, but his parents are unknown. His date of arrival in the New World isnt certain: Many historical sources place him on Columbus second voyage (1493), while others claim that he first arrived with Spaniard Nicols de Ovandos fleet in 1502. He could have been on both and gone back to Spain in between. In any event, he arrived in the Americas no later than 1502. Farmer and Landowner Ponce de Leà ³n was on the Island of Hispaniola in 1504 when native Indians attacked a Spanish settlement. Ovando, by then  the governor of Hispaniola, sent a force in reprisal that included Ponce de Leà ³n as an officer. The natives were brutally crushed. He must have impressed Ovando because he was awarded a choice piece of land that came with a number of natives to work it, as was the custom at the time. Ponce de Leà ³n made the most of this plantation, turning it into productive farmland and raising vegetables and animals including pigs, cattle, and horses. Food was in short supply for all the expeditions and exploration taking place, so he prospered. He married a woman named Leonor, an innkeeper’s daughter, and founded a town called Salvaleà ³n de Higà ¼ey, now in the Dominican Republic, near his plantation. His house still stands and is open for tours. Puerto Rico At that time, nearby Puerto Rico was called San Juan Bautista. Ponce de Leà ³n made a clandestine visit to the nearby island sometime in 1506, probably following rumors of gold. While there, he built a few cane structures at a site that would later become the town of Caparra and, even later, an archaeological site. In mid-1508, Ponce de Leà ³n asked for and received royal permission to explore and colonize San Juan Bautista. He set out in August, making his first official voyage to the island in one ship with about 50 men. He returned to the site of Caparra and began setting up a settlement. Disputes and Difficulties Ponce de Leà ³n was appointed governor of San Juan Bautista the next year, but he quickly ran into trouble with his settlement following the arrival of Diego Columbus. Christopher Columbus son was made governor of San Juan Bautista, Hispaniola, and the other lands his father had found in the New World. Diego Columbus wasnt happy that Ponce de Leà ³n had been given royal permission to explore and settle San Juan Bautista. Ponce de Leà ³ns governorship was later validated by King Ferdinand of Spain, but in 1511, a Spanish court found in favor of Columbus. Ponce de Leà ³n had many friends, and Columbus couldnt get rid of him completely, but it was apparent that Columbus was going to win the legal battle for San Juan Bautista. Ponce de Leà ³n began looking for other places to settle. Florida He asked for and was granted royal permission to explore for lands to the northwest. Anything he found would be his, as Christopher Columbus had never gone there. He was looking for Bimini, a land vaguely described by the Taà ­no natives as a wealthy land to the northwest. On March 3, 1513, Ponce de Leà ³n set out from San Juan Bautista with three ships and about 65 men. They sailed northwest and on April 2 discovered what they took for a large island. Because it was the Easter season (known as Pascua Florida, roughly Easter flowers, in Spanish) and because of the flowers on the land, Ponce de Leà ³n named it Florida. The location of their first landfall is unknown. The expedition explored much of the coast of Florida and several of the islands between Florida and Puerto Rico, such as the Florida Keys, Turks and Caicos, and the Bahamas. They also discovered the Gulf Stream. The small fleet returned to San Juan Bautista on Oct. 19. King Ferdinand Ponce de Leà ³n found that his position in San Juan Bautista had weakened in his absence. Marauding Carib Indians had attacked Caparra and Ponce de Leà ³n’s family had narrowly escaped with their lives. Diego Columbus used this as an excuse to enslave any natives, a policy that Ponce de Leà ³n didnt support. He decided to go to Spain. He met with King Ferdinand in 1514. He was knighted, given a coat of arms, and received confirmation of his rights to Florida. He had barely returned to San Juan Bautista when word reached him of Ferdinand’s death. Ponce de Leà ³n returned once again to Spain to meet with the regent, Cardinal Cisneros, who assured him his rights to Florida were intact. Second Trip to Florida In January 1521, Ponce de Leà ³n started preparations to return to Florida. He went to Hispaniola to find supplies and financing and sailed on Feb. 20. Records of the second trip are poor, but evidence suggests it was a fiasco. He and his men sailed to the western coast of Florida to found their settlement. The exact location is unknown. Soon after they arrived, a ferocious Indian attack drove them back to the sea. Many of Ponce de Leà ³ns soldiers were killed, and he was seriously wounded in his thigh by an arrow that possibly was poisoned. Death The trip to Florida was abandoned. Some of the men went to Veracruz, Mexico, to join conquistador Hernn Cortes. Ponce de Leà ³n went to Cuba in the hopes that he would recover there, but it was not to be. He died of his wounds in Havana sometime in July 1521. The Fountain of Youth According to legend, while Ponce de Leà ³n was in Florida he was searching for the Fountain of Youth, a mythical spring that could reverse the effects of aging. There is little hard evidence that he seriously searched for the spring; mentions appear in a handful of histories published years after he died. It wasnt uncommon for explorers of the time to search for or supposedly find mythological places. Columbus himself claimed to have found the Garden of Eden, and countless men died in the jungles searching for El Dorado, the gilded one, a mythical place of gold and precious jewels. Other explorers claimed to have seen the bones of giants, and the Amazon is named after mythological warrior-women. Ponce de Leà ³n might have been looking for the Fountain of Youth, but it would certainly have been secondary to his search for gold or a good place to establish his next settlement. Legacy Juan Ponce de Leà ³n was an important pioneer and explorer most often associated with Florida and Puerto Rico. He was a product of his time. Historical sources agree that he was relatively good to natives who were assigned to his lands- relatively being the operative word. His workers suffered greatly and rose up against him on at least one occasion, only to be brutally put down. Still, most other Spanish landowners were much worse. His lands were productive and very important for feeding the ongoing colonization effort of the Caribbean. He was known, however, for brutal attacks on indigenous populations. He was hard working and ambitious and might have accomplished much more had he been free of politics. Although he enjoyed royal favor, he couldnt avoid local pitfalls, including constant struggles with the Columbus family. He will forever be associated with the Fountain of Youth, although he was far too practical to waste much time on such an endeavor. At best, he was keeping an eye out for the fountain and any number of other legendary things as he went about the business of exploration and colonization. Sources Fuson, Robert H. Juan Ponce de Leà ³n and the Spanish Discovery of Puerto Rico and Florida. McDonald and Woodward, 2000.Puerto Ricos History, WelcometoPuertoRico.org.

Retail Marketing Essay Example | Topics and Well Written Essays - 2750 words

Retail Marketing - Essay Example Marks and Spencer made its reputation in the early 20th century by selling â€Å"British made goods† in England. The company introduced St Michael brand in 1928 which was a brand of clothes as well as foods. The company started expanding in 1957 in continental Europe and Ireland and also started selling of Asian food in the European market. The company got reputation for doing business through fair value of money and by this it got trust and brand value from its customers. The history of M&S is known as â€Å"iconic retailers of British Quality Goods†. The company started concentrating on the customers’ taste and preferences at the time of marketing myopia when other companies used to concentrate on the product quality by their won decision and choices. For this effective marketing and promotional strategies through the objective that customer is always and completely right the company got high reputation and brand image for4 its priority to the customers buying behaviour and preferences. After 1970 the company redesigned its packaging style for the food products and started selling food products by showing date of manufacturing. This was one of the important strategies of the company by which it generated huge customer base for the transparency and responsibilities to the customer in terms of ethical busi8ness practice. Since the inauguration of the penny bazaar by Michael Marks in 1984, five key principles have been followed by the company till now. These are quality, value, services, trust and innovation. The company came into Asia by opening first st5ore in Kabul in 1960. It had faced a continuous loss for a long time after 1973 in Canada and in 1999 all the 38 shops were closed due to unprofitable business. The company entered into France by opening few... This paper stresses that the company needs to promote this awareness programme as a part of solid waste positive environment. Generally the customers do not use the packets of the products and these are thrown out after taking away the goods at home. These packets can be the carry bag of per purchase of goods and also can be packets of grocery and food products. This report makes a conclusion that Marks and Spencer has experienced a long tough journey of its business from the very small start of the company. The company has been focusing and emphasised on the customers taste and preferences from its history and developed the brand present image by the trust and reputation from the customers. The company is very much popular in comparatively higher income group of people who only desire the product quality even in higher price. So, it needs to offer medium range priced products to wide its target segment of customers. This will generate more revenue and reduce the risk of competitive disadvantage. The company is very much dedicated to the society, customers, investor, supplier and the environment as these are the major contributor its success and current market share and position in the industry. If the company expand its target segment, it will be one of the leading retail companies in the world in near future in terms of revenue, social res ponsibility and customer satisfaction through efficient service provided by the company.